SEO-upgrades: Home - Book Resources
Book Resources for Organic SEO, CSS and XHMTL Web Site Upgrades
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SEO, CSS and XHTML Book Resources
If you need a reference book, then I recommend Ben Norman's Getting Noticed on Google even though the 2007 edition is already dated in several areas:
- Yahoo keyword suggestion tool is no longer available. Substitute the
Google AdWords Keyword Tool as a replacement and probably an enhancement.
- Web ceo version reviewed in the book is dated. As of June 2009, Web ceo is at version 8.0 while the book uses version 6.0.
- Twitter isn't covered. Twitter was created in 2006 and has since evolved into an
important tool for getting found by Google and other search engines.
Think of Twitter as a second chance club for that all important search engine introduction.
SEO: Search Engine Optimization Bible by Jerri L. Ledford,
is has useful tips/guidelines. One of may tips provided is:
Tip The World Wide Web Consortium (W3C) has determined that the outside length of a page title should be no more than 64 characters. Search engines will vary in the size of title that’s indexed. Using 64 characters or less is an accepted practice, however, that still leaves your page titles cut off in search engines that only index up to 40 or 50 characters. For this reason, staying at or below the 40-character length is a smarter strategy within your SEO efforts.
Ledford does however spend a lot of time on paid search and related strategies for SEO. Although paid search is a useful strategy, it is outside of our scope.
A key implementation reference book is Eric A. Meyer's CSS: The Definitive Guide. From the forward of the 2nd edition of this classic:
CSS is realized. CSS has proven itself beyond imagination. Cascading Style Sheets have unquestionably revolutionized the Web. Without CSS, we would most certainly be
limited by presentation-laden documents, tables for layout, and impossibly messy mark-up.
The movement toward standardizing styles, design, and layout is now firmly in place, and CSS is playing an enormous role in that. CSS gives us more control over our
layouts; more options to manage and control color, images, and text sizing; and greater ability to maintain numerous documents, provide accessibility, and serve multiple devices much
more easily.
Chuck Musciano's HTML & XHTML: The Definitive Guide, Fifth Edition is another web classic from O'Reilly.
HTML (HyperText Markup Language) is teh markup langauge used to turn text documents into web pages.
The fundamental purcose of HTML as a markup language is to provide a semantic description (the meaning)
of the content and establish a document structure (a hierarchy of elements). It is not concerned with
presentation, such as how the document will look in a browser. Presentation is the job of Cascading Style Sheets,
which is outside of the scrop of this book. The current version of HTML, is defined in the HTML 4.01 Recommendation.
XHTML (eXtensible HyperText Markup Language) is a reformulation of HTML 4.01 according to the stricter syntax
rules of XML (eXtensible Markup Language). The elements are the same, but there are additional restrictions for document markup...
[Source: HTML & XHTML, Pocket Reference, 3rd Edition, pages 1 and 2.]
If you need a reference book, then I recommend Ben Norman's Getting Noticed on Google even though the 2007 edition is already dated in several areas:
- Yahoo keyword suggestion tool is no longer available. Substitute the Google AdWords Keyword Tool as a replacement and probably an enhancement.
- Web ceo version reviewed in the book is dated. As of June 2009, Web ceo is at version 8.0 while the book uses version 6.0.
- Twitter isn't covered. Twitter was created in 2006 and has since evolved into an important tool for getting found by Google and other search engines. Think of Twitter as a second chance club for that all important search engine introduction.
SEO: Search Engine Optimization Bible by Jerri L. Ledford, is has useful tips/guidelines. One of may tips provided is:
Tip The World Wide Web Consortium (W3C) has determined that the outside length of a page title should be no more than 64 characters. Search engines will vary in the size of title that’s indexed. Using 64 characters or less is an accepted practice, however, that still leaves your page titles cut off in search engines that only index up to 40 or 50 characters. For this reason, staying at or below the 40-character length is a smarter strategy within your SEO efforts.
Ledford does however spend a lot of time on paid search and related strategies for SEO. Although paid search is a useful strategy, it is outside of our scope.
A key implementation reference book is Eric A. Meyer's CSS: The Definitive Guide. From the forward of the 2nd edition of this classic:
CSS is realized. CSS has proven itself beyond imagination. Cascading Style Sheets have unquestionably revolutionized the Web. Without CSS, we would most certainly be limited by presentation-laden documents, tables for layout, and impossibly messy mark-up.
The movement toward standardizing styles, design, and layout is now firmly in place, and CSS is playing an enormous role in that. CSS gives us more control over our layouts; more options to manage and control color, images, and text sizing; and greater ability to maintain numerous documents, provide accessibility, and serve multiple devices much more easily.
Chuck Musciano's HTML & XHTML: The Definitive Guide, Fifth Edition is another web classic from O'Reilly.
HTML (HyperText Markup Language) is teh markup langauge used to turn text documents into web pages. The fundamental purcose of HTML as a markup language is to provide a semantic description (the meaning) of the content and establish a document structure (a hierarchy of elements). It is not concerned with presentation, such as how the document will look in a browser. Presentation is the job of Cascading Style Sheets, which is outside of the scrop of this book. The current version of HTML, is defined in the HTML 4.01 Recommendation.
XHTML (eXtensible HyperText Markup Language) is a reformulation of HTML 4.01 according to the stricter syntax rules of XML (eXtensible Markup Language). The elements are the same, but there are additional restrictions for document markup...
[Source: HTML & XHTML, Pocket Reference, 3rd Edition, pages 1 and 2.]