SEO-Upgrades: Content

Content Is King

Google's advise to Webmasters regarding content says it all:

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."

[source: Google Webmasters/Site owners Help, Webmaster guidelines (viewed July 2009)]

YouTube Videos

For any given topic, YouTube is likely to have a few funny and/or informative videos you can use to a bit of color to your page. Leveraging YouTube is a win-win. However, you need to check out Embedding YouTube Videos as Valid XHTML 1.0 explains how to fix default <object> code from YouTube. The video below is an interesting presentation on web page design consideration presented to Google.

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