SEO-upgrades: Case Studies
***Under Construction***
Applying Organic SEO to Established Websites
GoldMinerPulse Baseline
The May/June 2009 version of
www.goldminerpulse.com has a Google page rank of 2. Google does finds GoldMinerPulse on keyword search that include names of mining companies GoldMinerPulse tracks.
When the search string includes keywords
such as, 43-101, metal value, gold equivalent value, and like phrases, GoldMinerPulse is often on the first page of Google search results. And Google even does a pretty
good job of getting queries to right second level pages at the site even though at the end of June:
- GoldMinerPulse did not have any meta data,
- GoldMinerPulse did not use h1, h2, etc. headers,
- Internal links did not include keywords,
- Folder names did not include keywords,
- GoldMinerPulse have very few inward links,
- Website code was not W3C compliantm, and
- Blog content and metrics tables are repeated across main page, Gold List and Silver List pages.
By end of July, the above deficiencies should be corrected. A positive result would be for GoldMinerPulse's main page to gain increase in page rank and for more
secondary pages to gain a page rank -- the Gold List and Silver List pages had a page rank of 1 in early June but by end of June lost their page rank by end of June.
PokerPulse Baseline
The June 2009 version of PokerPulse has same definicies as GoldMinerPulse and also has fails to use Alt tags for key main page graphics. In 2005, PokerPulse hit a page rank high of
6 for a short period of time and since fallen to a page rank of 4. By the end of July, the organic SEO deficiencies for PokerPulse should be corrected. A positive result would be
for PokerPulse to rise to a PR=5.
Google Keyword Search Case Study
GoldMinerPulse has from its early days always published a detailed report page for each of the gold and silver mining companies covered.
The detail report pages were always setup with a meta tile setup as:
- [CompanyName]:
- (NI) 43-101 Metal Valuation Report
Even though the page, including the meta title contained W3C sytnax errors, a Google search phrase, made up of a company name and Valuation Report
always gave GoldMinerPulse good placement in search results. An end of June 2009 check gave the following placement results (search string: Google results):
GoldMinerPulse placement in First 3 pages of Google Search Results for
Company Name + search word or phrase (June 2009).
| Company Name + | "" | Report | Valuation Report | 43-101 Metal Valuation Report |
|---|
| * result was the related Twitter |
| Alamos Gold | none | none | #1, #2* | #1, #2, #3 |
| Apollo Gold | none | none | page 2 | #1, #2, #3 |
| MAG Silver | none | page 3 | #2 | #1, #2, #3 |
| Orko Silver | none | #4 | #1, #2, #3 | #1, #2 |
| Yamana Gold | none | none | #7 | #1, #2, #3 |
Conclusions
-
Keyword phrases in page meta title are very effective for matching Google searches including those keywords.
-
Google does work around W3C syntax errors to find keywords on Web pages. Even without SEO optimization (e.g. missing meta description, missing h tags, missing meta keywords)
Google does build relevant keyword lists.
-
Using Twitter can increase your Google search presence. Your twitter posts should follow the same rules and guidelines applied to
Web page meta data. That is, a heavy emphasis on your keywords with as few as possible stop words.
Follow-up Experiments
It remains to be seen if SEO optimizing second level pages (e.g. the GoldMinerPulse report pages) will be enough to trigger Google assigin a page rank.
And will SEO optimization improve placement for search on popular companies such as Yamana Gold?
Invoke W3C Validator Service for this page.
